New Directions: A Competitive Intelligence Tale Gary D. Maag

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Kindle Edition

138 pages


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New Directions: A Competitive Intelligence Tale  by  Gary D. Maag

New Directions: A Competitive Intelligence Tale by Gary D. Maag
| Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 138 pages | ISBN: | 5.79 Mb

Attention business executives and managers: Ask yourself, how well does your company gather, analyze, and take action on what it knows about your competitors? Sure, your market research department has a decent budget and a capable team, but thisMoreAttention business executives and managers: Ask yourself, how well does your company gather, analyze, and take action on what it knows about your competitors?

Sure, your market research department has a decent budget and a capable team, but this intelligence is firmly rooted in the past and present. It will leave you in the dark when it comes to the future. And when your company is making multi-million-dollar investments in new products and services, being in the dark about the competition is the last place you want to be.Predictive analytics are essential, but they work best when they are integrated with human source intelligence.

Having even the briefest of glimpses of the future can be a godsend in the planning and decision-making processes. Only one tool can offer such a glimpse: competitive intelligence (CI).Whether you call it market intelligence, strategic intelligence, or business intelligence, veteran CI consultants Gary Maag and David Kalinowski demonstrate how CI makes strategic adaptation possible.

They dispel the myth that CI is the shady activity some still believe it to be. Think investigative journalist versus spy, or a sports team scouting the opposition versus breaking into the locker room to swipe the playbook.Changing business dynamics – from mergers and acquisitions to globalization to changes in the regulatory environment– have intensified the need for powerful, primary intelligence that effectively impacts your business decisions.

Now is the time to embrace CI, because before long, you’ll be reading influential business books about the successful, forward-thinking companies that did.As Jack Turner learns in this engaging business tale, there’s nothing to be afraid of when it comes to competitive intelligence. When conducted properly, CI actually helps reduce risk by uncovering critical information senior executives can use to improve decision making. In today’s hyper-competitive business environment, that’s something every organization needs.



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